Keywords Studios, a global provider of external development services for the gaming and entertainment industries, is launching its Keywords Studios AI Solutions division. Its mission is to assist developers in exploring ethical applications of AI technologies while maintaining the essential role of human talent in game creation. With a workforce of 12,000 employees, Keywords Studios has been collaborating with teams worldwide on AI-supported projects for several years. The AI Solutions team integrates AI into gaming processes, enhancing player support and accelerating AI implementation through dedicated internal chatbots.
Projects Ava and Kara have tested over 500 AI tools in real production environments, leading to the development of a unique methodology for AI experimentation. These solutions help improve the efficiency of game studios, create AI usage strategies, and offer engineering support for the successful integration of AI tools into gaming companies.
Keywords Studios AI Solutions focuses on providing responsible and personalized recommendations for utilizing AI in the gaming industry. Key areas include AI workshops that employ design thinking to address production challenges and identify opportunities for optimization through AI. Additionally, an «innovation as a service» offering is available based on the KARA project. This includes a methodology for applied AI research that aligns with developers’ business goals, strategic expertise for selecting and implementing AI tools, and AI engineering technologies to aid the deployment of AI solutions.
Stephen Peacock, head of gaming AI technologies at Keywords Studios, highlighted that AI Solutions will enable developers to work directly with AI specialists, allowing for the integration of AI into gaming processes without compromising creativity and product quality.
Founded in 1998, Keywords Studios operates over 70 offices in 26 countries, assisting gaming and entertainment companies in their growth. Its clients include Bandai Namco, Bethesda, Electronic Arts, Epic Games, Konami, Microsoft, Netflix, Riot Games, Square Enix, Supercell, Take-Two, Tencent, and Ubisoft. Recent projects feature games such as Starfield, Baldur’s Gate 3, Hogwarts Legacy, Elden Ring, Fortnite, Valorant, League of Legends, and Clash Royale.
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